Does Loyalty Matter?

More Than You Think.

For decades we’ve been told that we live in fast-paced dog-eat-dog world, that loyalty gets you nowhere, and that we must look out for number one! We’ve been told that to succeed we have to constantly reinvent ourselves, let go of past relationships, and move on to greener pastures. And we’ve been told that all this is good. But it’s not good.

Most Comprehensive Loyalty Study Ever

Why Loyalty Matters is grounded in the most comprehensive study of loyalty ever conducted, and what it reveals can change your life. The science is very clear – when it comes to business success, satisfaction in our relationships and even overall happiness, loyalty is essential.

Lerzan and Tim

Renowned loyalty experts Timothy Keiningham and Lerzan Aksoy combine their own groundbreaking research with the leading thinking in philosophy, sociology, psychology, economics and management to provide a comprehensive guide to understanding what loyalty is, what it isn’t and how to unlock its power in your personal and professional life.

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"This is a supremely practical book with a profoundly moral message: that the quality of our lives, the productivity of our organizations and the depth of our relationships are inextricably related. This book should not be used only as a guide for leaders, but as a guide for life."

- Joseph Grenny, New York Times bestselling co-author of Influencer: The Power to Change Anything and Crucial Conversations: Tools for Talking When Stakes are High

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