About the Authors

Timothy Keiningham

Timothy Keiningham and Lerzan Aksoy are two of the world’s most highly acclaimed loyalty experts. Tim is global chief strategy officer at Ipsos Loyalty, one of the world’s largest market research firms. Lerzan is associate professor at Fordham University in New York City.

Tim was recognized as having contributed one of the top twenty scientific papers in the field of marketing over the past 25 years. Lerzan was recognized as the top young scientist of 2007 in Turkey by the Junior Chamber International (TOYP Award for Scientific Leadership).

Tim and Lerzan are experienced book authors, having written and edited seven books in total.Tim’s and Lerzan’s prior book, Loyalty Myths, was ranked as the Number 4 best business book of 2006 by The Globe and Mail newspaper (Toronto, Canada), one of the 30 best business books of 2006 by Soundview Executive Book Summaries, and was a 2007 finalist for the Berry-AMA Book Prize for Best Book in Marketing.

Lerzan Aksoy

Their groundbreaking research on the importance of loyalty has received over a dozen prestigious scientific awards. For their research together, they have been awarded:

Internationally renowned speakers, consultants, and authors, Tim and Lerzan live in the New York metropolitan area.

Luke Williams

Luke Williams is a Senior Project Manager at Ipsos Loyalty, where he leads the day-to-day activity of large-scale, international loyalty engagements for the firm. A prolific writer, Luke has published articles in journals such as Quirks Marketing Research Review, Journal of Database Marketing & Customer Strategy Management, and the School of Government and International Affairs Review. Luke received a Master’s degree in Social Research Methods from the University of Durham (U.K.) and a Bachelor's degree in Sociology from Rutgers University (U.S.).

Other Books by Authors