News & Media

Below are some links regarding our work on loyalty on various news publications and magazines, which we hope you find useful:

• How to Inspire a Loyalty-Driven Workforce, NFIB, October 2009
• Should You Ever Lie at Work?, MSN.com, October 6, 2009
• Around Town, The Free Press, September 13, 2009
• Why Managers Should Care About Employee Loyalty, American Management Association, August 18, 2009
• Workplace loyalty a two-way street, The Globe and Mail, August 5, 2009
• Managing Based on Facts, Not Faith, Loyalty 360, July 31, 2009
• Loyal or lucrative customers may not be the most profitable customers, SmartPlanet, July 27, 2009
• The secret to getting more customers and more happiness, Carrot Culture, July 2009
• Why Loyalty Matters, Women for Hire, July 22, 2009
• Book Review: Why Loyalty Matters by Timothy Keiningham and Lerzan Aksoy, BlogCritics Books, July 15, 2009
• Is Loyalty Dead or in Need of Renewal?, Orato, July 13, 2009
• 5 Ways to Boost Your Loyalty and Be Happier at Work, CollegeRecruiter.com, July 10, 2009
• A Happy Ending?, Human Resource Executive Online, July 8, 2009
• Why Relationships Change After Marriage and Why Loyalty Brings Happiness, Beyond Blue, July 2, 2009
• Loyalty Is Earned, Training + Development, July 2009
• Why a Loyal Customer Isn’t Always a Profitable One, The Wall Street Journal, June 22, 2009
• She stole my idea!, Examiner, June 11, 2009
• Why Managers Should Care about Employee Loyalty, Business Know-How, June 5, 2009
• Wanted: Loyal Customers, Strategy, May-June, 2009
• Most Loyal Customers Aren't Profitable, Retail Wire, May 18, 2009
• When Customer Loyalty Is a Bad Thing?, Harvard Business Online, May 7, 2009
• Changing Your Company’s Service Climate, Corp Magazine, April 16, 2009
• Scholar Studies Loyalty as a Key to Happiness, Inside Fordham Magazine, March 2, 2009
• The Customer Defines Quality, Strategy, March-April, 2009
• Please: Prevent Your Customers From Leaving, Strategy, January-February, 2009

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